Types of videos you can create
You can create videos that describe or demonstrate your product or service. They can be used as a sort of knowledgebase to help with customer support. Tutorial videos are also an excellent way of engaging potential customers.
If you own a hotel or B&B, videos are an excellent way of showing off your properties and surrounding amenities. The same goes for event planners for showing your potential clients what you can do for them.
Perhaps you have some extremely satisfied customers who wouldn’t object to giving their reviews on video? You could compile them into one to showcase on your website or Facebook, or any other medium.
Basically, if you have something you want to say to attract visitors/customers, then it can be put into a video.