What is video marketing?

Video marketing is creating and using videos to promote and market your product, website or service, increase engagement on your digital and social channels, educate your customers and reach your audience with a new medium.

These videos can be uploaded to websites such as YouTube and Facebook, they can be embedded on your website homepage to help people understand what you can offer them.

Also, and possibly more importantly, because YouTube is owned by Google, videos are usually at the top of any Google search results. So, if you have a video of your service or product, once uploaded to YouTube with the right keywords, over time it can increase your exposure and sales.